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Protecting Brand Reputation
At this time of economic downturn and reduced consumer confidence, the equity of a brand can be a critical factor in ensuring that sales and margins are maintained while lesser brands get squeezed. Brand equity is a function of many things – image, price, innovation, tradition – but at the end of the day, they […]
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The Device and the Message
The world of information technology is changing into something quite new and it will change the rest of the world in the same process, at the same time, says Carsten Barth, Elcoteq’s director for marketing and communications.
by Matti Sovijärvi
Mr. Barth says that there are several undercurrents that will change the world probably in even a […]
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Welcome to the ELCOTEQ EMS Lounge at the Mobile World Congress 2009
Please join us at the Elcoteq EMS Lounge, stand F01 in Hall1, at Mobile World Congress for a chance to refresh and talk about ongoing activities, news and trends in the Electronic Manufacturing Services and Communications Technology Industries.
Experts from Elcoteq’s Communications Networks and Personal Communications business areas can illustrate how working with Elcoteq improves your […]
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FIRST ELCOTEQ FORUM IN ZURICH
The first-ever Elcoteq Forum was held on October 28, 2008 in the Dolder Grand Hotel in Zurich, Switzerland. Hosted by Elcoteq’s Communications Networks Business Area, numerous Swiss and European technology industry leaders took part. The majestic Hotel and its beautiful surroundings provided participants with abundant benchmarking and networking opportunities.
The event began with a highly informative […]
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Reaping Success from Online Banking and Mobile Device Marketing
GE Money Bank Austria is headquartered in Vienna and has 35 other branches and around 500 employees. It specializes in consumer and online loans.
by Carsten Barth and Pertti Rönkkö
The bank provides retail sales financing for the customers of Ikea, Suzuki, Apple and other partners, and also engages in service cooperation with Allianz. Bank Manager Mr. […]
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Elcoteq’s REACH approach featured in Technology Forecasters Inc Blog
Why REACH blinds and boggles some, busies others
by Pam Gordan, Technology Forecasters Inc. www.TechForecasters.com
Though the European Union’s REACH regulation is boggling some electronics-company managers trying to understand its implications, and blinding those not yet willing to face the most comprehensive legislation on chemicals ever introduced, the REACH regulation is busying companies such as Elcoteq. European-based […]
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Barrier-free cheering for Paralympics
One hundred Elcoteq employees raised their voices to cheer the athletes who participated in the Beijing Paralympic Games, held September 6-17, in Beijing China. Selected by the Beijing Olympic Governing Committee, they were among the 1000 volunteers participating on the Paralympic cheerleading squad.
Besides yelling slogans like, “Go Go athletes!”, they used sign language, made special […]
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Elcoteq Commemorated the World Environment Day
The World Environment Day was commemorated in Elcoteq locations globally on June 5, 2008. Since climate change is becoming the defining issue of our era, the slogan this year was Kick the Habit! Towards a Low Carbon Economy. Also Elcoteq SE’s Corporate Responsibility Report was published on the same day in digital format.
Lots of activities […]
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Corporate Responsibility entails cooperation throughout the supply chain
Minna Aila, Elcoteq’s Director Investor Relations and Corporate Responsibility explains the importance of corporate responsibility within Elcoteq.
Companies in the electronics sector have to ensure that operations meet corporate responsibility requirements throughout the entire supply chain. In practice, this means communicating environmental and ethical requirements to suppliers, including these requirements in supplier contracts, assessing and auditing suppliers […]
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Protecting Brand Reputation
The founder and CEO of Amazon, Jeff Bezos, defined reputation as: “What people say about you when you have left the room.” Reputation is important to an individual – it is vital to a company.
Companies can invest millions in developing a positive reputation over the years but it can be destroyed in a matter of […]
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